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Acoustiguide Announces Partnership with Ubiquity Interactive
(New York-) January 1, 2005, Acoustiguide proudly announces its partnership with Ubiquity Interactive, designers of mobile screen-based (PDA) interpretive media experiences. Oscar Tang, Acoustiguide’s Chairman of the Board said, “Our partnership with Ubiquity brings the full complement of skills and experience to Acoustiguide’s nearly 50-year history delivering audio tours to clients and their visitors around the globe. With this alliance, we offer our clients an unparalleled basis for exploring multimedia platforms from the industry’s leading creative and software teams.”
Screen-based Mobile Tours – A New Opportunity in Handheld Interpretation
Screen-based mobile devices creatively blending words, sounds and images, provide a new window into museum collections, with dynamic visuals that can explain and enhance the objects on display. Such portable devices let the visitor experience the object and the visual interpretation at the same time, offering new ways of seeing and understanding. The intimacy of the PDA medium coupled with the visitors’ ability to access visuals (including streaming video, slide animation, archival images, etc.) and other didactics in real time enables them to receive location-specific information and construct new and personal meanings as they move from place to place. From the museum’s point of view, such cutting-edge features as messaging, bookmarking, data collection and screen-sharing give direct personal access to the visitor and a clear picture of his/her needs, interests, usage patterns and attention span.
About Acoustiguide
Acoustiguide has been synonymous with the audio tour since pioneering the concept in the 1950s. We continue to bring our signature blend of lively audio content, state-of-the art audio technology, marketing, and on-site services to the world’s great cultural institutions. The only full-service American audio tour company, Acoustiguide is based in New York City and has wholly-owned subsidiaries on four continents. Clients include the Forbidden City in Beijing, the Roman Baths in Bath, England, New York City’s Museum of Modern Art and a broad range of other tourist sites including botanical gardens, zoos and aquaria, historic sites, and corporations. Acoustiguide has won numerous awards for its technology design and creative content, including recognition from the National Association for Interpretation and ID Magazine’s Annual Design Review. As industry leader, Acoustiguide presents regularly with its clients at national and regional conferences.
About Ubiquity Interactive
Ubiquity Interactive designs content and technology for mobile devices that provide museum visitors with rich media “curatorial-on-demand” programming.
Wireless networks and infrared location-sensing systems deliver interpretive video, audio, graphics and animation to the visitor’s personal screen. Interaction is completely personalized and mobile, moving with visitors as they make their way through the museum. The result is a completely new user experience that facilitates exploration, discovery and collaboration, all at the pace and interest level of the individual.
Ubiquity at the Museum of Anthropology,
Vancouver, B.C.
After staging a series of mobile device-based pilot projects at U.S. and Canadian museums, Ubiquity will launch its first permanent handheld installation at Vancouver’s Museum of Anthropology (MOA) in April 2005. Informed by the results of comprehensive user studies and research, MOA handheld will make the most of the mobile device’s technical capabilities, bringing to life the richness of living and traditional cultures. Highlights of the program include: digital reconstructions of dwellings and artifact fragments, artworks transformed into interactive objects that can be disassembled and reassembled by the visitor, and the use of rare archival photographs and footage to add new dimensions of meaning to the objects on display.
How to Learn More…
Please join us at the 2005 Museums & the Web conference in Vancouver from April 13-16 where you can see examples of current projects, including live presentations at MOA. You will also find us at the American Association of Museums conference in Indianapolis, May 1-5, in booth 613 of the Exhibitor’s Hall.
Inquiries: Contact - Kate Patterson, Acoustiguide,
Sales & Marketing Manager
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