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November
2007
'Pop Art Portraits' opens at the National Portrait Gallery with multiple audio
formats: mobile phone tour, audio tour and web podcast
(London) -
Acoustiguide
is delighted to have worked alongside The National Portrait Gallery to supply
audio content in several formats for the
groundbreaking
exhibition Pop Art Portraits - the first to explore the role and
significance of portraiture within one of the world's most popular and
influential art movements.
The
exhibition, which runs from 11 October 2007 to 20 January 2008,
brings together
fifty-two key works by twenty eight Pop artists working on both sides of the
Atlantic in the 1950s and 1960s. As a key element of the Gallery’s
interpretation for the exhibition, which includes a section devoted to Marilyn
Monroe and Pop Art’s obsession with images of this 20th century icon,
Acoustiguide interviewed key artists including Mel Ramos, Allen Jones and Peter
Blake, and made this content available in three different formats in order to
reach as wide an audience as possible for the National Portrait Gallery:
Audio tour
The tour,
narrated by Joan Bakewell, features specially recorded interviews with Pop
artists, in-depth analysis of key portraits, archive recordings and commentary
from art historian and critic Richard Cork and exhibition curator, Paul
Moorhouse. The guide is available to hire at the Gallery: Price £3.
Podcasts
Web
visitors can download an exclusive 10-minute taster of the tour in .mp3 format,
featuring material only available online, by following the link on
www.npg.org.uk/popart/popart_audio.htm or by
subscribing via iTunes. These free podcasts include interviews with artists
Jim Dine, Derek Boshier and Gerald Laing.
Mobile Phone
tour
The audio tour can also be accessed via any
mobile phone, for one £3 payment, plus the cost of a local phone call. Visitors
can access the tour by calling 020 7112 1856 (local call rate) and accepting the
£3 charge following a voice prompt. After that, as many commentaries
can be accessed as often as is desired within the next 24 hours. Visitors can
either listen to the tour within the Gallery or from anywhere else.
Acoustiguide
audio tour listened to via mobile phones or iPods at the NPG.
About
Espro Acoustigide:
Acoustiguide Ltd. is
the UK subsidiary of the Espro Acoustiguide Group - a global developer,
manufacturer and marketer of multi-lingual audio and multimedia content and hand
held interpretive systems that are used in museums, cultural and visitor
centers, walking tours and trade shows worldwide. The client base of the Group
includes over 450 active sites, and comprises some of the world's best known
museums and heritage sites, including the Museum of Modern Art in New York, the
National Gallery of Art in Washington, the Orsay
Museum and the Rodin Museum in Paris, the Imperial War Museum and Westminster
Abbey in London,
the Guggenheim Bilbao in Spain, the State Hermitage Museum in St. Petersburg, the
Museum of Fine Arts in Vienna, the Israel Museum in Jerusalem, the Royal Museums
of Fine Arts of Belgium in Brussels, the International Antarctic Centre in New
Zealand, Jenolan Caves in NSW Australia, the Dresden State Art Collections in
Germany and and the Forbidden City in Beijing. For further information, please visit our website
at www.acoustiguide.com
about us I what we do I why an audio tour I what's new
audio samples I client list I website map I FAQs I contact us
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