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Acoustiguide Wins Interpret Britian and Ireland
Commendation
Acoustiguide
is delighted to announce that it has won a prestigious Interpret
Britain & Ireland Commendation for its Family Tour at
Manchester Art Gallery. The award was presented at an
awards ceremony in London on the 13 May 2004 and this is the
third year in a row that Acoustiguide has been recognized for
its commitment to interpretation.
The
Awards are given each year by the Association of Heritage
Interpretation (AHI) to just a handful of attractions in the UK
and Ireland. Now in their 20th year, the Awards recognize
the very best examples of heritage interpretation – the art of
helping people understand and enjoy natural and cultural
heritage.
This
year, the Awards gave special recognition to sites that attract
and involve children and young people. Keynote speaker at the
Awards was travel writer Dea Birkett, who has championed better
facilities for children through her Kids in Museums campaign,
run by The Guardian newspaper, Birkett says “The winners asked
children what they wanted, rather than presuming that adult
professionals always know best. This is to be welcomed and
celebrated.”
The
aim of the audio tour at Manchester Art Gallery was to provide a
service specifically for families. Acoustiguide designed a tour
that differed from traditional audio guides by being less
information-based and more a means of stimulating children’s
imagination and provoking them to respond. The choice of
children’s author and ex-Monty Python Terry Jones as narrator
was prompted by the wish to allow an element of absurdity that
would stimulate children to offer their own interpretations and
disagree with those proposed by the presenter, perhaps provoking
discussion within the family.
It
keeps children interested in their visit, making them laugh, and
encouraging them to think for themselves and has an appeal
across the age range so that parents and children can appreciate
it together. The tour is stimulating, funny and
innovative, even anarchic in places, and conveys the idea that
there is not necessarily a ‘right answer’ when attempting to
interpret a work of art.
For
further details, please call Louisa Matthews at Acoustiguide
Ltd. - (44) 020
7269 6449
About
Acoustiguide
More
than 45 years ago, Acoustiguide invented the audio tour, and the
company has remained at the leading edge of creativity and
technology ever since. Acoustiguide provides audio programs for
museums, heritage and historic sites, tourism attractions, zoos,
aquaria and corporate clients in 22 countries around the
world. Acoustiguide offers complete creative and production
services, the most advanced audio technology and comprehensive
on-site management. For more information, visit www.acoustiguide.com.
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