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Acoustiguide Wins 3 Interpretive Media Awards
(New York) - November 29, 2004, Acoustiguide was recognized by the National Association for Interpretation (NAI) and the Connecticut Chapter of the International Association of Business Communicators (IABC) for its creative programs with three interpretive media awards.
NAI – Interpretive Media Award
This year Acoustiguide won two Interpretive Media awards for the tours, Fine Arts Museums of San Francisco, Permanent Collection Family Tour and The Sensuous and the Sacred: Chola Bronzes from South India at the Cleveland Museum of Art. The NAI is a professional association committed to the advancement of cultural interpretation. Each year the organization recognizes outstanding achievement in museum interactive multi-media.
Acoustiguide’s Family Tour for the California Palace of the Legion of Honor is the first permanent collection audio tour for children in San Francisco. One of the evaluators called it, “ An extremely creative approach to engaging visitors and encouraging them to closely examine artwork,” and said further that the, “…characters in each story really draw listeners into the stories.” The tour was developed by Acoustiguide to foster a more accessible environment for children and school groups. It’s primary narrator is the “Phantom of the Legion,” the Palace’s resident and otherworldly art expert with a playful sense of humor. The works of art become a stage from which figures come to life as developed characters to tell their own stories or reveal information about the artists’ techniques.
Acoustiguide’s tour for The Sensuous and the Sacred: Chola Bronzes from South India exhibition, organized by the Cleveland Museum of Art, features a blend of scripted and unscripted narration, lively storytelling and authentic Indian music. Acoustiguide and the Museum tapped Cleveland’s local Indian community for a range of voices that includes local devotees, an Indian dance student, a choreographer, and a third grade student trained in traditional Indian singing. The community voices underscore the objects’ sacred significance and the vibrancy of the Hindu religion in the surrounding urban area. One judge commented, “The addition of real people, the child singer in the third grade in particular, was enjoyable and effective in telling the stories behind the symbolism.” Click here to hear an excerpt from this tour.
IABC – Silver Quill Award of Excellence
This year the Award of Excellence from the Connecticut Chapter of the IABC went to Acoustiguide’s Matisse Picasso Audio Tour, produced for the Museum of Modern Art, Queens in 2003. A blockbuster exhibition, Matisse Picasso explored the collaborative and competitive relationship between two of the 20th century’s greatest artists. The audio tour featured an unscripted conversation between two well-known art historians, the late Kurt Varnedoe and MoMA’s Chief Curator, John Elderfield. The audio tour’s conversational format was deliberately chosen to mirror the artistic dialogue between Matisse and Picasso. This approach made the visitor feel as if he/she was eavesdropping on a conversation between two knowledgeable, well-informed visitors. The tour also includes an introduction and conclusion by MoMA’s Director, Glenn Lowry.
The Connecticut Chapter of the IABC sponsors the U.S. District 1 Silver Quill Awards program, a regional competition judged by communications executives in the tri-state area. IABC itself is a prestigious association of communications, marketing and PR executives. The Silver Quill competition judges a range of media on creativity, appeal, impact and effectiveness in meeting the client's communications and education goals.
About Acoustiguide
More than 45 years ago, Acoustiguide invented the audio tour, and the company has remained at the leading edge of creativity and technology ever since. Acoustiguide provides audio programs for museums, heritage and historic sites, tourism attractions, zoos, aquaria and corporate clients in 22 countries around the world. Acoustiguide offers complete creative and production services, the most advanced audio technology and comprehensive on-site management. For more information, visit www.acoustiguide.com.
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