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Acoustiguide Creativity, Technology Make News in USA Today
The Nation's Newspaper Calls Audio Programs "Important Educational Aids"
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Feel a little lost looking at Turner? Wish you'd paid more attention in that world history class? Don't know a chassis from a chopper motorcycle? Since museums are now welcoming broad audiences - everyone from families to art-savvy guests - USA Today recently encouraged its museum-going readers to try audio tours. "Listen to art" was the headline for a March cover story in the weekend Life section.
In addition to laying out the components for a successful audio tour, USA Today reporters reviewed Acoustiguide programs at:
- Guggenheim Las Vegas for Art of the Motorcycle - "Unless you're a true gearhead, staring at motorcycles can get boring fast. The $5 guide is a vital way to liven up the experience by making you feel like part of the Easy Rider crowd."
- Baltimore Museum of Art for Reflections of Sea and Light: Paintings and Watercolors by J.M.W. Turner from Tate - "The paintings are so translucent and capture such ephemeral effects, it's hard to know what you're looking at without some guidance."
- The Field Museum, Chicago for Cleopatra of Egypt: From History to Myth - " ... the narrative is straightforward and comprehensive."
"A great audio tour does all the 'E' words - educates, entertains, engages, causes emotion, evokes an experience," said Barbara Roberts, President and CEO of Acoustiguide, explaining the motivation behind the company's creative programs. "Many people learn by looking and listening. For the vast majority, the best way to learn at an art exhibit is through their ears."
One couple was quoted in USA Today: "We like (audio tours) because we don't know anything about art," said museum visitor Mary Newcomer. "We like them because if you don't know what you're looking at, you can get the history of a piece or the context, and you can tour at your own convenience without having to be a part of a group or on a schedule," added her husband Rex Newcomer.
In addition to detailing the creative process, USA Today rated Acoustiguide technology as "slick (in a good way) and easy to use." Acoustiguides are a hit with visitors to the National Gallery of Art in Washington, D.C., which offers temporary exhibition audio programs, a family tour and a director's tour of the permanent collection.
About Acoustiguide
Acoustiguide invented the audio tour more than 4
5
years ago, and the company has remained at the leading edge of creativity and technology ever since. Acoustiguide provides audio programs for museums, heritage and historic sites, tourism attractions, zoos,
aquaria and corporate clients in 22 countries around the world. Acoustiguide offers complete creative and production services, the most advanced audio technology and comprehensive on-site management.
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