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Acoustiguide, SCALA Publishers Form Strategic Alliance
Both Companies to Promote Innovative Uses of Audio Tour Content
Acoustiguide Corporation, based in New York, and SCALA Publishers, based in London,
are pleased to announce a strategic alliance to promote innovative uses of audio tour content. The alliance unites the world's most experienced producer of interpretive audio programming and the leading publisher of popular volumes illustrating museum collections.
The first SCALA book published in cooperation with Acoustiguide, The Frick Collection:
A Tour, has been a resounding success and a bestseller in several languages. This illustrated souvenir guide to one of New York's landmark cultural institutions is available in English, French, Italian, Spanish, German, and Japanese, using the different language texts created for the audio guide.
"Our strategic alliance with SCALA Publishers brings a broader spectrum of capabilities and resources to our clients worldwide," said Barbara Roberts, President and CEO of Acoustiguide. "We take pride in helping institutions broaden their audiences and create new educational opportunities. Working with SCALA Publishers is a natural for us."
David Campbell, Chairman of SCALA Publishers agrees: "We are delighted to be working with Acoustiguide who like us are deeply committed to pursuing the very best, the newest and most excitingly designed material for museums. This alliance broadens the services we can offer very considerably."
About Acoustiguide More than 45 years ago, Acoustiguide invented the audio tour, and the company has remained at the leading edge of creativity and technology ever since. Acoustiguide provides audio programs for museums, heritage and historic sites, tourism attractions, zoos,
aquaria and corporate clients in 22 countries around the world. Acoustiguide's programming can be heard at many of the world's top cultural tourism attractions including: The Forbidden City in Beijing, Guggenheim Bilbao, Tate Britain, Tate Modern, Canterbury Cathedral, the National Gallery of Art in Washington, the Solomon R. Guggenheim Museum, and the Museum of Modern Art in New York. Acoustiguide offers complete creative and production services, the most advanced audio technology and comprehensive on-site management.
About SCALA Publishers Drawing on 30 years of experience, SCALA Publishers produces the highest quality books on the collections of the world's finest museums and places of historical interest. With such prestigious clients as The Louvre, The Musée d'Orsay, The National Gallery of Art, Washington, The Uffizi, The Prado, The Kunsthistoriches Museum, and The Rijksmuseum, SCALA's permanent collection guidebooks and travelling exhibition catalogues illustrate masterpieces from around the world. SCALA has had a presence in the United States, Europe, and Asian countries throughout its history, and continues to invent new publishing concepts from New York to New Zealand. SCALA's publishing services include organizational and copy-editing, translation, design, and worldwide distribution, giving an increasing range of creative options to institutions that may not wish to undertake the entire publishing process themselves.
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