news release

(Taipei, July 2010) Acoustiguide Taiwan, the wholly owned subsidiary of Espro Acoustiguide Group, the global provider of audio guide, multimedia interpretation systems and creative content, is delighted to announce it has been selected as the exclusive multimedia content vendor for the Int’l Flora Expo to be opened in Taipei in November 2010. The Int’l Flora Expo, on show from November 2010 through April 2011 in 4 different locations devoted to 4 different themes, is a project of the Taiwanese government and is sponsored by China Telecom, the biggest cellular provider in Taiwan.

The International Flora is a grand gardening exposition has been traditionally held in Asia. In 2010, in its seventh year, it is hosted in Taipei that embraces the show as an opportunity to show the world its commitment to outstanding gardening and share with the world the achievements it has made in the areas of tourism, catering, gardening and biotechnology.

As a sub-contractor to China Telecom, Acoustiguide will launch a specially designed 500-minute multimedia tour content that will incorporate audio, images, written text and a data base of 500 plants on show. Visitors arriving at the Expo will be able to enjoy the tour content directly on their own personal mobile telephones; however, mobile telephones will be given onsite as well.

Around 8 million visitors are expected to arrive at the Expo, and in order to serve this extensive number of expected visitors, the multimedia tour content will be available in Mandarin, English, Japanese, and Taiwanese. A Children tour in Chinese will also be offered. Acoustiguide will also be uploading a 30-minute podcast portraying some 30 selected items to be downloaded for free from online content stores such as iTunes and more.

The vast and very-rich multimedia tour content is designed not only to enrich the visitors visiting experience and entertain them, but also to provide an essential information tool with comprehensive, profound information that encompasses 500 plants on show, and that includes each plant’s scientific name, specie family, place of origin, special features, planting requirements and purposing in horticulture.

About Espro Acoustiguide Group

Espro Acoustiguide Group is a global developer, manufacturer and marketer of multi-lingual audio & multimedia content and interpretive systems that are used in museums, heritage and historic sites, tourist attractions and visitor centers, walking tours and trade shows worldwide.

More than 50 years ago Acoustiguide invented the audio tour, and the company has remained at the leading edge of creativity and technology ever since. Around the world Acoustiguide provides programs for museums, heritage and historic sites, tourism attractions, city tours and corporate clients. Acoustiguide offers complete creative and production services, various platforms including mobile phones, apps for smartphones and in-house audio and multimedia technology which is the most advanced on the amrket, and comprehensive on-site management.

For more information, visit www.acoustiguide.com and follow us on Twitter at www.twitter.com/acoustiguide